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Ph.D. (IIT Roorkee)

MBA (BHU)

UG (JSS Academy of Technical Education)

Prof. (Dr.) Baby Chandra

Assistant Professor

Email baby.chandra@jgu.edu.in
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ORCID ID 0000-0001-6855-5086

Ph.D. (IIT Roorkee)

MBA (BHU)

UG (JSS Academy of Technical Education)

Biography

Baby Chandra holds an MBA from the Institute of Management Studies, Banaras Hindu University, specializing in the marketing domain. Prior to that, she has completed her B.Tech in Computer Science from JSS Academy of Technical Education, Noida. Her doctoral research focuses on the Value co-creation and Artificial Intelligence.  

She has published her research article in Australian Business Dean Council (ABDC), A category journal. She has also presented her work at numerous international conferences such as the Frontiers in Service Conference 2023 at the University of Maastricht, The Netherlands, the Academy of Marketing Science (AMS) World Marketing Congress 2024 at Mauritius, and the American Marketing Association Winter Academic Conference.

Baby Chandra and Rahman, Z. (2024), 鈥淎rtificial intelligence and value co-creation: a review, conceptual framework and directions for future research鈥�, Journal of Service Theory and Practice, Vol. 34 No. 1, pp. 7-32, doi: 10.1108/jstp-03-2023-0097. (ABDC: A, Q1, IF: 4.6)

Baby Chandra and Rahman, Z. (2024), 鈥淎I-Driven Value Co-Creation: Deliberate vs. Spontaneous Customer Participation鈥� at Association of Indian Management Scholar-21 Proceeding of Symbiosis University of Applied Science, Indore. doi:10.26573/2024.171.2.5

Baby Chandra and Rahman, Z. (2024), 鈥淩ole of AI in Value Co-creating Customer Journey鈥� Proceeding of American Marketing Association Winter Academic Conference, St. Pete Beach, Florida.

Baby Chandra and Rahman, Z. (2024), 鈥淎rtificial Intelligence Facilitated Brand-Consumer Conversation: Face-Work Theory Perspective鈥� Proceeding of Academy of Marketing Science (AMS) World Marketing Congress 2024, June 25-28, Bel Ombre, Mauritius.

Baby Chandra and Rahman, Z. (2023, June 16-20), 鈥淓xploring the Role of AI in Customer Journey and in Reducing Post-purchase Cognitive Dissonance鈥� Presented at Frontiers in Service Conference 2023, University of Maastricht, The Netherlands.
Email baby.chandra@jgu.edu.in
ORCID ID 0000-0001-6855-5086